Upon Arrival | Events & Incentives with Adelaine Ng
Upon Arrival is for people creating unforgettable travel and event experiences for corporate clients. This community thrives on inspiration, ideas and strategies which are needed now more than ever through challenging times. The drivers for incentive travel are still strong and it’s just a matter of finding where the success stories are. Upon Arrival aims to uncover these stories to see how the strategists amongst us are learning new ways of doing things and even discovering new destinations and experiences that might not otherwise have been considered. We talk about mindset, personal development, pivot ideas and of course, what's happening with the travel and events industry.
Upon Arrival | Events & Incentives with Adelaine Ng
Ep31 How your pretty website could be losing you clients with Doreen Brown
Websites are often neglected for new content and this could be costing you visitors and clients. Don't make the mistake of putting all your energy into social media and ignoring your online storefront. There are free tools to help you get more visibility in front of your target audience.
Doreen Brown is the owner of Let's Get Visible, specialising in website optimisation and SEO or Search Engine Optimisation. She is passionate about educating small business owners and nonprofits -who usually don't have the budget for big agencies -about getting the best results from their websites.
Quotes From Episode
"Search engine optimization has evolved. It's not about the number of keywords that you have ranking on page one, position one. It's (about) how valuable your information and your content is and matching that with user intent."
"What happens is organizations and businesses will be fixated on this particular keyword that they want to rank number one for. But there's other low hanging fruit that they could be optimizing for and they're missing out on."
-Doreen Brown
Don't miss:
-Doreen's website learnings as she started her own business
-You've launched a website. Why is no one visiting?
-How Google's algorithms have changed over time
-Why being ranked No.1 on Google's first page in a keyword search isn't important anymore
-Optimising for video content
Some of the tools and apps mentioned:
Google Trends
Google Analytics
Google Search Console
Answer The Public
Hot Jar
Connect with Doreen Brown:
Email: hello@letsgetvisible.com.au
Facebook: Let's Get Visible with Doreen Brown
Podcast: Let's Get Visible
www.letsgetvisible.com.au
Connect with Upon Arrival:
Email: uponarrivalpodcast@gmail.com