Upon Arrival | Events & Incentives with Adelaine Ng
Upon Arrival is for people creating unforgettable travel and event experiences for corporate clients. This community thrives on inspiration, ideas and strategies which are needed now more than ever through challenging times. The drivers for incentive travel are still strong and it’s just a matter of finding where the success stories are. Upon Arrival aims to uncover these stories to see how the strategists amongst us are learning new ways of doing things and even discovering new destinations and experiences that might not otherwise have been considered. We talk about mindset, personal development, pivot ideas and of course, what's happening with the travel and events industry.
Upon Arrival | Events & Incentives with Adelaine Ng
Ep81 How too many events are missing key pieces to improve engagement and ROI, with Jonathan Kazarian
In-person events may be back but virtual is no longer the poor cousin of events. Still, how do you get the most out of the dynamic and interplay between in-person and virtual? What are future-thinking entrepreneurs and companies doing to generate leads today? And what or who is the missing opportunity for the majority of events?
Jonathan Kazarian is the Founder and CEO of Accelevents, a leading virtual and hybrid event management platform recently recognised by Inc. 5000 as one of America's top 100 fastest-growing private companies. Under Jonathan's leadership, the company grew from US$300k to $9m in under 8 months by leveraging the virtual space.
Quotes from this episode:
"You can't get away with bad content today, and that's a good thing for the industry."
"Events make up (at least) 25% of B2B marketing budget.. and it's at a time where everything is so data-centric right now (that) for organisers to be putting on these events and not have the data to show what action they drove, they're doing themselves a disservice".
"Companies are moving towards this model of essentially being a publisher, being a media agency themselves, because that's how they're building their brand."
-Jonathan Kazarian
Connect with Jonathan:
Website: www.accelevents.com
LinkedIn: jkazarian
Email: jkazarian@accelevents.com
Jonathan's book recommendation:
Extreme ownership: How US Navy Seals Lead and Win by Jocko Wilink & Leif Babin
Connect with Adelaine:
Email: uponarrivalpodcast@gmail.com
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