The rules for connecting authentically with your audience keeps changing and some of the new rules even contradict widely-held practice. With so much conflicting advice from the gurus, who do you choose to believe? How can we make sure we're speaking to our audience rather than at them?
Shani Taylor is the Client Connection Consultant at Open to Grace. She specialises in showing entrepreneurs, coaches and consultants how to become visible to the right audience and connect with the right messaging. She has also co-authored a new book, Intuitive: Speaking Her Truth.
Quotes from Episode:
"There is so much conflicting advice... but what the gurus are telling you is not the truth of how they became the guru, because if that was the truth, then every single one of us would be a guru because we would have followed their advice and it would have worked."
"Social media is there to be social. So you need to know how to sell socially."
"The number one thing that's getting in the way for individuals trying to use social media to share their message or to grow their business is their lack of ability to connect with other humans, and it comes back to that I-centricity".
-How a book started Shani's journey to helping coaches and consultants connect with their audiences
-How to decide which advice to follow on social strategies when you're presented with conflicting knowledge
-The area entrepreneurs struggle with the most in their messaging with online marketing
-The FaceBook algorithm secret that could get your posts seen by a lot more people
-What to do when you don't feel like you don't have anything valuable to share on your socials
Book co-authored by Shani:
Intuitive: Speaking Her Truth
Shani's other book recommendations:
How to Win Friends and Influence People by Dale Carnegie
Power Vs Force by David R Hawkins
How To Write Copy That Sells by Ray Edwards
Connect with Shani:
FB: Shani Taylor
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