Travel dreaming has begun again as borders start to reopen across the Asia-Pacific region. But travel has also changed during the pandemic, disrupting supply and demand patterns which could impact pricing. Henry Hooper identifies five major ways the industry is now different as people start booking their flights and hotels.
Henry Hooper is the General Manager of Klook ANZ, one of the world's leading travel activities booking platforms, offering over 240,000 experiences in more than 500 destinations. Based in Singapore, Henry oversees the domestic strategy for ANZ, which includes both business development and marketing initiatives across all verticals, such as tours, activities, car rental, airport transfers and accommodation.
Quotes from Episode:
"I used to be able to wake up at 6am in Singapore and be on a 7.30am flight to Thailand. We're so far away from that happening. And I do think that's going to force people to say, do I really need to go on this trip or not."
"FOMO, like fear of missing out is what's going to drive people to book upfront. Because they don't want to go there and not be able to have that experience."
"QR codes were used in China for transacting and I'll never forget (as) I was walking down the street and there was unfortunately a homeless man and he said, can I have some money? I said, I'm so sorry, I don't have any money and I'll never forget this. He pulled out a QR code and he said, no problem. You can give me money on WeChat."
-How Klook has had to adapt to the changing needs of its app users during the pandemic
-How Henry determines whether a change pattern will be permanent
-Why business travel will be slow to return
-Why airlines may lose while hotels win over the next year
-How the way we book our travel experiences will change
-How Klook stays ahead of the game in a competitive field
Henry's book recommendations:
Principles: Life and Work by Ray Dalio
The Culture Map by Erin Meyer
Reinventing Organizations by Frederic Laloux
The Sales Acceleration Formula by Mark Roberge
Connect with Henry:
LinkedIn: Henry Hooper
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