You'd think that event profs and hospitality services aimed at business events would be lighting up their social media with their offerings and experiences. But while many have social media accounts, most of the feeds offer irregular and lacklustre content. Sabrina Meyers' mission is to inspire confidence in the industry with strategies to optimise their social platforms and win more clients.
Sabrina Meyers is a visibility coach and strategist to the Event Industry on all things social media. She is the Founder of Hot Hospitality Exchange and The Get Visible Collective, an online community for event and hospitality professionals learning how to level up their social media to maximise online engagement, reach and growth. Sabrina is also an experienced speaker and event moderator for in-person, hybrid and virtual events.
Quotes from Episode:
"Do not post and ghost. You need to start engaging with people. You need to start going to other people within your space, within your industry, and say hi... It's still the same rules. If you're not going to engage with other people, they're not going to follow you."
"(When it comes to social media with our industry), I want to say we're at fetal stage. That's bad. And I'm honest about it because I've been banging on about this for years. I don't think we come anywhere near comparable to business travel or leisure travel."
"It doesn't take that much to be visible, considering where our industry is at, in terms of adoption to social media. It's very low hanging fruit."
-Sabrina Meyers
Don’t miss:
-How Sabrina's career evolved from working with the top hotels in London to becoming the industry's social media queen
-How the absence of social content in event planning is a huge opportunity for smaller players right now
-How venues can do so much more to expand their story on social media
-Social media as the best and easiest way to build your thought leadership presence
-Can you get away with posting the same content on multiple platforms?
-How to start building your presence on social media, if you haven't already
-Going viral isn't your goal
-How to be efficient with your time on social media
-Every day is Event Day on social media
Sabrina's Recommendations:
Social Platforms
Planoly
Later
Buffer
Hootsuite
Sprout Social
FaceBook Business Manager
Books
Influencer: Building Your Personal Brand in the Age of Social Media by Brittany Hennessy
The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick
Connect with Sabrina:
LinkedIn: @sabrinameyers
Facebook: @hothospitalityexchange
YouTube: www.youtube.com/hothospitalityexchange
Twitter/Instagram/TikTok: @hothospitalitye
Get Visible Collective: www.sabrinameyers.com
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Email: uponarrivalpodcast@gmail.com