Upon Arrival | Events & Incentives with Adelaine Ng
Upon Arrival is for people creating unforgettable travel and event experiences for corporate clients. This community thrives on inspiration, ideas and strategies which are needed now more than ever through challenging times. The drivers for incentive travel are still strong and it’s just a matter of finding where the success stories are. Upon Arrival aims to uncover these stories to see how the strategists amongst us are learning new ways of doing things and even discovering new destinations and experiences that might not otherwise have been considered. We talk about mindset, personal development, pivot ideas and of course, what's happening with the travel and events industry.
Upon Arrival | Events & Incentives with Adelaine Ng
Ep 56 The social media opportunity that most hospitality and events businesses are ignoring with Sabrina Meyers
You'd think that event profs and hospitality services aimed at business events would be lighting up their social media with their offerings and experiences. But while many have social media accounts, most of the feeds offer irregular and lacklustre content. Sabrina Meyers' mission is to inspire confidence in the industry with strategies to optimise their social platforms and win more clients.
Sabrina Meyers is a visibility coach and strategist to the Event Industry on all things social media. She is the Founder of Hot Hospitality Exchange and The Get Visible Collective, an online community for event and hospitality professionals learning how to level up their social media to maximise online engagement, reach and growth. Sabrina is also an experienced speaker and event moderator for in-person, hybrid and virtual events.
Quotes from Episode:
"Do not post and ghost. You need to start engaging with people. You need to start going to other people within your space, within your industry, and say hi... It's still the same rules. If you're not going to engage with other people, they're not going to follow you."
"(When it comes to social media with our industry), I want to say we're at fetal stage. That's bad. And I'm honest about it because I've been banging on about this for years. I don't think we come anywhere near comparable to business travel or leisure travel."
"It doesn't take that much to be visible, considering where our industry is at, in terms of adoption to social media. It's very low hanging fruit."
-Sabrina Meyers
Don’t miss:
-How Sabrina's career evolved from working with the top hotels in London to becoming the industry's social media queen
-How the absence of social content in event planning is a huge opportunity for smaller players right now
-How venues can do so much more to expand their story on social media
-Social media as the best and easiest way to build your thought leadership presence
-Can you get away with posting the same content on multiple platforms?
-How to start building your presence on social media, if you haven't already
-Going viral isn't your goal
-How to be efficient with your time on social media
-Every day is Event Day on social media
Sabrina's Recommendations:
Social Platforms
Planoly
Later
Buffer
Hootsuite
Sprout Social
FaceBook Business Manager
Books
Influencer: Building Your Personal Brand in the Age of Social Media by Brittany Hennessy
The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick
Connect with Sabrina:
LinkedIn: @sabrinameyers
Facebook: @hothospitalityexchange
YouTube: www.youtube.com/hothospitalityexchange
Twitter/Instagram/TikTok: @hothospitalitye
Get Visible Collective: www.sabrinameyers.com
Connect with Adelaine / Sign up for her newsletter:
Email: uponarrivalpodcast@gmail.com