Consumer behaviour has shifted, so your digital marketing strategy will not work if you're still using tactics from last year. But what should you change and how should you re-prioritise your marketing budget? This is a deep dive on acquiring leads, abandoned cart marketing and the three essential pieces that are driving the most effective digital marketing strategies right now.
Ashley N Cline is an experienced digital marketing consultant who specialises in helping event planners boost their conversions through the power of automation. As Vice President at Ice Cream Social and Executive Vice President of Client Strategy at TicketSocket, Ashley has helped many clients in the events and entertainment space build their strategic marketing plans and optimise tactics that drive increased performance.
Quotes from this episode:
"Marketing has gotten so smart over the years where you can now market to people and make it feel like a one to one experience. Like the message they're getting was written just for them. And that really helps in conversions."
"You either implement them or you're left behind. So you'd better catch up and get these strategies in place."
-Ashley N Cline
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