How do you duplicate a successful Australian business events company in America? Perhaps by learning from someone who's already done it! Melissa Park is a whizz at transforming struggling events, even turning around a company's flagship annual conference to become profitable by $424k in less than a year.
The founder of Melissa Park Events straddles both Australia and America. She worked at Reed Exhibitions producing events likeThe PGA Golf Show and also played key roles in The World Masters Games Gala Ball, Sydney Olympic Games 10 Year Anniversary Ceremony, Sydney International FIFA Fan Fest 2010, and the Major League Baseball Opening Series in 2014. Her awards and recognitions include 2020 & 2021’s The BizBash 500: Must Know Event Profs in the U.S., 2020’s 25 Young Event Pros to Watch (Special Events) and 2010 Australian Events Awards’ Young Achiever of the Year .
Quotes from this episode:
"I've taken the risk and I've done the work to get to that point, But I don't take it for granted that it worked out."
"Everything is networking... use Linkedin, use Instagram use whatever tools or resources you have to network and meet people."
"Events are part logistics and operations and part creativity. A lot of people only have one side and not the other."
The Mel-Factor Method Masterclass
Connect with Melissa:
Facebook: Melissa Park
Melissa's book recommendations:
Business is Personal by Bethenny Frankel
Daring & Disruptive by Lisa Messenger
Risk & Resilience by Lisa Messenger
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