Being an entrepreneur in a foreign market presents unique challenges and opportunities. But if you can make it against all the odds, you can position yourself as the only logical solution for the services you offer. A similar approach can be taken to how you connect with people on LinkedIn.
Tyron Giuliani went from being an army officer in Australia to running several successful businesses in Tokyo. By necessity he had to turn his weaknesses into strengths and make his foreign-ness work for him rather than against him. Tyron's story includes turning to K-Pop when the pandemic hit his wedding dress business, and becoming a client acquisition expert on LinkedIn using a D.A.N.C.E. and Pink Suited method. His clients have included Amazon, Apple, and Ogilvy & Mather.
Quotes from this episode:
"The K-pop space is amazing. It's led by super fans. They call them masters. And each band has multiple masters and these people have huge audiences in Japan".
"Our structure used to be very commission-based, so the sales people would get the highest bonuses and that led to a lot of conflict in the company. We then changed our whole comp structure, where it was truly company-based targets, so that the cleaning staff, the prep staff, the admin staff, they would get a chunk of reward when the salespeople hit (the sales targets)...it just lifts everyone".
"People have a choice when they see a complex question (on social media), they have to (ask), 'For me to answer this and not look stupid, I'm going to have to write like five to 10 sentences. Ah, I can't be bothered."
Connect with Tyron:
FB Group: LinkedIn Sales Funnels for Entrepreneurs
Tyron's favourite LinkediIn tool:
Tyron's book recommendation:
The Road Less Stupid by Keith J Cunningham
Connect with Adelaine: